The Financial Times Guide To Business Development

“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and get fired up.”

Jonathan Straight

Chief Executive, Straight plc

“Ian’s insights into how business is getting it wrong, act as a powerful catalyst to help businesses of all sizes improve and develop in a tough climate.”

Len Tingle

Political Editor, BBC - Yorkshire

“… an interesting and insightful book that breaks down ‘what good businesses do’, in a format that is easy to understand.  A really good read”.

Gary Brook

Head of Corporate Communication, Leeds Building Society

  • What do we have to do to be more successful?
  • How do we attract new customers and clients?
  • How do we work more effectively with the customers or clients we already have?
  • How do we generate more profit?

By the time you have read and digested the 659 tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.

“If you have a business that needs a boost, then it shows how anyone can become a ninja at business development”.

Heather Townsend

Author, Financial Times Guide To Business Networking

Regardless of your business sector or size; whether you are a budding entrepreneur; existing business owner; manager or director; or an individual providing a service of some sort, this is ‘the’ definitive business development ‘how to’ book. Written in an anecdotal and very practical style, it is ideal for busy, ambitious business people who make decisions and who are hungry for more revenue, profits and business success.

“This simple no nonsense approach to business development provides a recipe for success for any business, regardless of size.”

Wendy Atkin-Smith

Managing Director, Viking River Cruises UK Limited

“Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper’s knowledgeable and no nonsense approach’.

Brett Dennis

Marketing Strategist, Every1

“… an interesting and insightful book that breaks down ‘what good businesses do’, in a format that is easy to understand.  A really good read”.

Gary Brook

Head of Corporate Communication, Leeds Building Society

“It is worth getting this book for the 21 common sense business development truths alone”. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power.”

Steve Pipe FCA

Author, Stress Proof Your Business And Your Life

“The Financial Times Guide To Business Development is thoroughly readable and no nonsense, with immediately usable advice on every page. It is classic Ian Cooper … clear, concise and common sense”.

Chris Spencer

General Counsel, EMIS Group plc

“I challenge anyone to read this book and not find at least one area they can improve”.

Craig Holt

Chief Executive, QualitySolicitors

“We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book, the ‘Financial Times Guide To Business Development’ is almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”.

Martyn Morgan

Managing Partner, QualitySolicitors Talbots

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